Press & Brand

Media kit & brand guidelines.

Everything you need to cover Lily or use our brand correctly in your materials.

Press

For media inquiries.

Media contact

For press inquiries, interview requests, and fact-checking, contact:

press@asklily.health

We respond to press inquiries within one business day.

Company boilerplate

Lily is a Public Benefit Corporation building the behavioral-health platform for all three sides of care. Lily Care connects members with identity-aware matched practitioners. Lily Practice gives clinicians telehealth, notes, billing, and outcomes in one tool. Lily Admin gives employers and health plans an outcomes-tracked mental health benefit. Lily is HIPAA-compliant, SOC 2 Type II audited, and based in Philadelphia and New York.

Brand use

How to use the Lily brand.

Please follow these guidelines when referencing or displaying Lily's visual identity in any external material.

Approved lockups

Lily wordmark
Lockup A — Wordmark

For member-facing use only.
Use when addressing consumers, members, or general audiences.

Lily icon
Lockup B — Icon only

For practitioner & organization use.
Use the icon mark only — never pair the full wordmark with practitioner or employer materials.

This usage model is consistent with how enterprise technology brands (e.g. Meta, Salesforce) distinguish consumer vs. partner brand contexts.

Do's and don'ts

✓ Do
  • Use the icon mark in practitioner/org-facing integrations and co-marketing
  • Maintain clear space equal to the icon's height on all sides
  • Use approved color versions on appropriate backgrounds
  • Reference Lily as "Lily" (not "Lily AI" or "LilyHealth")
  • Link to asklily.health as the canonical URL
✗ Don't
  • Use the wordmark+logomark in practitioner or organization contexts
  • Modify, recolor, or distort the logo marks
  • Use the logo on backgrounds that reduce legibility
  • Add effects (drop shadow, outline, glow) to the marks
  • Use our marks in a way that implies partnership without authorization

Brand palette

Primary
hsl(145 60% 26%)
Secondary
hsl(155 38% 32%)
Peach
hsl(20 60% 58%)
Cream
hsl(43 35% 93%)
Charcoal
hsl(215 28% 17%)

Typography: Space Grotesk (UI/body) · Playfair Display (brand headings)

Need something not covered here?

Reach out to our brand team for custom usage requests, co-marketing assets, or event materials.

Contact us